Most SaaS products don't fail because of technology. They fail because they solve a problem that nobody has often enough to remember it exists. The strongest products start from a friction that repeats daily — small enough to ignore, frequent enough to hurt.

Before writing code, write the sentence a user would say out loud when they need you. If that sentence never occurs naturally in someone's day, the product has no entry point into their workflow, no matter how polished the interface is.

Distribution beats features

A mediocre tool placed exactly where the problem occurs will beat an excellent tool that requires a search, a new tab, and a bookmark. Proximity is a feature. The closer you are to the moment of need, the less quality you have to trade for adoption.

"The best product is the one already open when the user realizes they need it."

This is why browser-native surfaces matter. Every context switch costs attention, and attention is the only budget your user actually protects. Reduce switches and the product starts to feel faster than it technically is.

Charge early, learn faster

Pricing is not a monetization decision, it's a research method. The first paying user tells you more about product-market fit than a thousand signups, because money is the only feedback that cannot be given politely.

Ship the smallest version that removes the friction end to end, then let usage decide what deserves depth. Everything else is decoration around a habit you haven't proven yet.